Apple reported a decline in iPhone sales, again


Revenues increase, but sales of popular products are down, suggesting customers may be waiting for the 10th anniversary edition.

Analysts on Apple’s latest quarterly results: ‘This is a very mixed report.’

Apple reported a sudden drop in iPhone sales in the second quarter on Tuesday, showing customers delaying purchases with anticipation of the company’s major product launches in a year.

According to company data analysis firm FactSet, the company shipped 50.8 million iPhones in the first quarter of 2008, down from 51.2 million units shipped in the second quarter of 2016. IPhone sales reached 52.27 million. This means that the growth of the iPhone after the launch of the iPhone 7 only lasted through the holiday called quarter by the end of 2016.

The company reported a 4.6% increase in revenue to $ 52.9 billion, however the forecast is not expected to be higher than $ 53.02 billion – which makes it down about 1.5% after delivery. Translate.

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The company reported a higher-than-expected return on earnings per share of $ 2.10 – higher than Wall Street expected at $ 2.02.

Apple has sold fewer phones than a year ago, but the ability for consumers to hold until the release of the new iPhone is real, especially when upgrading. The rumors are more meaningful than in previous years, “said Clement Thibault, senior analyst at

Sales of the iPad were 8.9 million units, down one year from the previous year, although Mac computer sales rose from $ 4 million a year ago to $ 4.2 million with a 14% increase in sales prices. .

Apple usually launches the new iPhone in September. Sales spiked in the previous quarter, before demand diminished over the next few quarters as customers hold on ahead of the next launch.

Apple’s 10-year iPhone range may have sports features such as wireless charging, 3D face recognition and curved displays.

According to estimates by Thomson Reuters I / B / E / S, the company forecasts total revenue of $ 43.5 to $ 45.5 billion for the current quarter, while analysts average expected $ 45.6 billion.

According to FactSet, average analysts expect the company to sell 42.31m iPhones in the current quarter.

Earlier in the day, Apple’s market cap reached its highest level of $ 774.91 billion, reaching $ 776.59 billion. It remains the only US stock to be listed at a market value of more than $ 700 billion.

Thibault said: “We are not disappointed, but our expectations are still low.” We want to grow stronger, but after ruining us in the past few years, Apple is not as easy as before”.

                                                                                                          By: Anna Lee